Ten Percent Happier

Commercial x Branded Content

After spending time researching various tourism marketing opportunities, Visit Philadelphia tapped Skai Blue Media to identify and activate local agency to lead the campaign’s creative and lite digital strategy. Palette Group and Skai Blue Media teamed up to regionally target and activate the growing African American travel market.

Ten Percent Happier is a meditation app, it was voted top meditation app of 2018.

Director: Nate Nichols

DP/editor: James McKenzie

Producer: Edem Kwakumey

Art Director: Lucas Caputo

Hair/MUA: Celestina

Stylist - Taylor Price

PA: Peter

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