Foot Locker: Behind Her Label

Branded Content Series

The Project

Foot Locker has launched a new national platform to empower the next generation of female designers through product development and inspirational storytelling called Behind Her Label. In the inaugural year, three rising streetwear designers were tapped to create an exclusive capsule collection that highlights their love for basketball and streetwear.

The Crew

Art Director:?Helena Schlesinger

Photographer:?Emily Hlavac Greene

Photo assistant:?Ursula Prinz


Production Design:?Vic Schep

Editor:?Hanna Sturwold

Director of Photography:?James McKenzie

Gaffer:?Avery Bowling

Sound Mixer:?Mauricio Escamilla

Covid Officers:?Cooper Naitove, Sicily Anne

Creative Director //?Director:?Nate Nichols

Studio:?Monaliza Studios


The Results



Art Direction Art Direction
Behind Her Label - Visual Center
Hero photography Hero photography
Meet Olivia
Amanda aka Sticky Amanda aka Sticky
Meet Amanda, Sticky
meet shana
Product beauty shot Product beauty shot
Liv Designs