CF: Fishtown Launch


After spending time researching various tourism marketing opportunities, Visit Philadelphia tapped Skai Blue Media to identify and activate local agency to lead the campaign’s creative and lite digital strategy. Palette Group and Skai Blue Media teamed up to regionally target and activate the growing African American travel market.

The Project

City Fitness' Philadelphia launched their Fishtown club in 2016. We targeted Philadelphia’s growing millennial demographic to drive awareness and sign-ups at City Fitness’ newest flagship location in Fishtown. We partnered with local creative influencers and wrapped three cars with their work.

“On December 21, 2016, our Fishtown gym was the first fitness club in America to open its doors with zero members. As of January 7, 2017, the club had over 950 Members.” - Marketing Director, City Fitness


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